Marketing & Social Media Lead

About SmartPropFirm

SmartPropFirm is building an all-in-one platform for prop traders, bringing trusted information, powerful tools, education, community experiences, marketplace offerings, and rewards into one ecosystem. Our goal is to help traders navigate the prop trading industry with greater clarity, make informed decisions, develop their skills, connect with the community, and access valuable opportunities throughout their trading journey.

About the Role

SmartPropFirm is building an ecosystem for prop traders that brings together firm discovery, deals, rewards, education, tools, entertainment, and community. We’re looking for a Marketing & Social Media Lead to own how SmartPropFirm presents itself and grows across digital channels. You’ll create the marketing strategy, manage our social presence, plan campaigns, and coordinate with creators, streamers, designers, and internal teams. This is more than a posting role. We want someone who understands traders, prop firms, online culture, and what makes people pay attention. You should be able to take a product feature, promotion, partnership, or community initiative and turn it into a focused campaign with a clear audience and goal.

What You’ll Do

• Develop and manage SmartPropFirm’s overall marketing and social media strategy
• Own the content calendar across X, Instagram, YouTube, Discord, and other relevant channels
• Plan campaigns for product launches, features, partnerships, promotions, and events
• Write or direct social copy, campaign messaging, advertisements, and promotional materials
• Coordinate content production with video creators, designers, livestreamers, and community team members
• Turn SmartPropFirm products into simple, compelling stories that traders understand
• Identify trends and timely conversations within futures trading and the prop-firm industry
• Manage paid and organic marketing initiatives
• Maintain a consistent brand voice and visual direction
• Build campaigns that support awareness, platform registrations, participation, and retention
• Review performance data and use it to improve future content and campaigns
• Test new formats, platforms, offers, and creative ideas
• Ensure marketing is accurate and avoids misleading trading claims or unrealistic promises

What We’re Looking For

• Experience managing marketing or social media for a brand, startup, or online platform
• Strong understanding of content strategy, digital campaigns, and audience growth
• Familiarity with futures trading, prop firms, or the broader trading industry
• Strong writing, communication, and creative-direction skills
• Ability to develop original campaign concepts and carry them through execution
• Good judgment about what content fits the brand and its audience
• Comfortable reviewing analytics and making decisions based on performance
• Experience coordinating creators, designers, or other marketing contributors
• Organized, dependable, and able to manage multiple priorities
• Comfortable taking ownership and working independently in a growing company

Helpful Experience

• Paid social advertising
• Email marketing and newsletters
• SEO and blog strategy
• Influencer or affiliate marketing
• Video content strategy
• Discord or community marketing
• Product marketing for fintech, trading, or SaaS products
• Working with platforms such as X, Instagram, YouTube, TikTok, and LinkedIn

What Success Looks Like

• SmartPropFirm has a consistent and recognizable presence across its channels
• Campaigns have a clear message, target audience, and measurable purpose
• Product features and promotions are explained simply and effectively
• Content production stays organized and consistent
• Social reach, engagement, registrations, and community participation improve
• Marketing decisions are guided by results rather than posting volume alone